Nicki Minaj x Beats By Dre = New Pink ‘Pill’
04/07/2013 • 
-
Hip-POP sensation Nicki Minaj teams up with Beats By Dre on a special pink edition of the company’s popular Pill portable wireless Bluetooth speaker. Inspired by Nicki’s signature color, the pink Pill is now available for purchase for $199 exclusively at AT&T retail stores nationwide and online at att.com just in time for spring. The pink Pill adds another option to AT&T’s stacked lineup of Beats headphones and speakers.
-
Nicki said, "I am so excited about this product. It’s something I actually use. It’s a little tiny speaker that I can travel with yet the sound is incredibly loud and rich. I knew the barbz would not only love it, but that they'd want it in pink! So, here ya go barbz!!!! My PINK PILL!"
-
AT&T and Nicki Minaj will officially launch the Beats by Dr. Dre pink Pill in a brand new commercial set to premiere during American Idol on Wednesday, April 10. The television spot will also provide audiences with a taste of what the Beats global Pill campaign will look like in 2013 with the debut of a special Pill character. Head inside to watch the behind the scenes clip of the commercial featuring comedian DeRay Davis.
