CLAP FOR HIM: LeBron James Inks Lifetime Nike Deal
12/07/2015 • 
Congrats King James!
"We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders," Nike said in a statement. "We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond."
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A company spokesperson would not say how much Nike paid. It is believed to be the first lifetime deal in the shoe and apparel company's 44-year history. Read more HERE.
LeBron James x Dr.Dre Cover ESPN Magazine ‘The Music Issue’
02/06/2013 • 
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LeBron James and Dr.Dre both appear on the cover of ESPN upcoming music issue. In the issue they discuss how beats conquered the locker room plus more. Check out the BTS from the photo-shoot below. The issue hits newsstand this Friday February 8th.
