READY SET SHOP: BALMIAN X H&M COLLABORATION DROPS NOV 5TH
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This week brings us tantalizingly close to the November 5 debut of the Balmain x H&M collaboration.
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Incentive to shop the collection is hardly in short supply—but in case you need more, there’s a beauty bonus to consider. Each customer who makes a purchase at the launch will receive a sample vial of the Balmain x H&M fragrance. It’s a teaser for the limited-edition bottle set to drop on December 3rd. - via
“When we agreed to collaborate with H&M, I wanted it to be the biggest, boldest collection yet. I wanted it to be more than just clothes, I wanted it to be a whole experience. That is why we created the hashtag #HMBalmaination, to symbolize this immersive, new Balmain and H&M world, but I wanted to go further. I love that there’s a fragrance to bring that world to life, something unique and one-of-a-kind just for the collaboration. I love that it’s hitting stores a month after the collection. It’s like an extra surprise for everyone in the #HMBalmaination.”Olivier Rousteing
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