Posts Tagged ‘rebranding’

Hate It or Love It: The Rebranding of Yves Saint Laurent (PHOTO)

Hate It or Love It: The Rebranding of Yves Saint Laurent (PHOTO)

07/24/2012  |  No Comments

07/24/2012

    The popular saying "If it ain't broke don't fix it" heavily applies to the "rebranding" of the luxury brand Yves Saint Laurent. Back in June YSL director Hedi Slimane announced that YSL would be undergoing a name change - from Yves Saint Laurent to Saint Laurent Paris. On Monday the first images hit the net via twitter and hunnie this "new" look is PRETTY whack!
    Yes I am all for change but the name should have remained "Yves Saint Laurent", but I get it Paris is POPPIN right now so you all want in on the hype...smdh. Anywho- the brand will continue to use the iconic overlapping YSL logo, and the rebranding will only apply to ready-to-wear, with the house's official moniker remaining as Yves Saint Laurent. Are you feeling the change?
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