Dej Loaf, Tinashe + More To Front M·A·C Cosmetics Future Forward Campaign

February 8, 2016 |  by  |  Beauty  |  Share
Dej Loaf, Tinashe + More To Front M·A·C Cosmetics Future Forward Campaign


    This is a great look for female rapper Dej Loaf. Tinashe is dope too. But I’ve watched Dej put in work and to see her land a major campaigns such as M A C Cosmetics, it’s a big big deal.

    On March 17, they’ll launch Future Forward, the first of an ongoing series of collaborations and campaigns that spotlight newer talent who are making waves within the music industry. The campaign will also feature Halsey and Lion Babe two new artist that’s on the rise.


Senior Vice President and Group Creative Director James Gager says of the initiative.


“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our M·A·C fans, to new people.”

The products are a reflection of their differences.


The rollout will start with;


Tinashe, “Times Nine Palette” of eye shadow ($32; maccosmetics.com)


Dej Loaf Lipglass, $15; maccosmetics.com (Available April 14)


Halsey Lipstick, $17; maccosmetics.com (Available March 31)


Lion Babe Liquidlast Liner, $21; maccosmetics.com (available April 28)

Read more HERE

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