Diddy expands his fashion empire with the launch of a new “shop-in-shop” inside New York’s Macy’s Herald Square. Sean “Diddy” Combs unveiled his new super-sleek, 2000 sq. foot concept shop while rocking a sweater from his eponymous line. Diddy, Macy’s Pres. and CEO Terry Lundgren together, took part in a good ol’ fashioned ribbon cutting ceremony for all to see.
Macy’s, which has been stocking Sean John for over ten years, decided to take their relationship with this urban-meets-swank sportswear line to the next level and is now the collection’s exclusive retailer. It has also elevated the shopping experience as a whole and made it far more futuristic.
“This is the future shopping experience,” Combs said after he cut the ribbon on his new store. Why? Well, this shop is tech-savvy. The store is lined with flat screens that broadcast Sean John shows and a 46″ touch screen video monitor that lets shoppers Tweet at Diddy or Like him on Facebook — because why should you be disconnected while you shop? ”Buyers can interact with me,” states Combs “They can also see runway shows — so being able to be interactive while you’re here, to me, that’s the future of shopping.”
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