Rihanna & Her Thuglife Image Loses Nivea Endorsement: New CEO Considers Singer A “No Go”

August 8, 2012 |  by  |  SMDH, Thuglife  |  Share

    According to Huff Post
    Rihanna Deemed Too Sexy For Nivea By New CEO Stefan Heidenreich. The singer signed on to represent the skin care brand in 2011 and the brand proceeded to use her song “California King Bed” in their commercial and fund her tour before Heidenreich joined the company. Rihanna, on the other hand, proceeded to continue partying and have on-stage wardrobe malfunctions. Speaking to German newspaper Welt, Heidenreich said (according to Google translate), “Rihanna is a no go … I do not understand how to bring the core brand of Nivea in conjunction with Rihanna.”
    Heidenreich added, “Nivea is a company which stands for trust, family and reliability.” It’s unclear if this means that Rihanna’s officially received the ax, but it’s sure to be quite the blow since the Nivea contract was a huge factor in skyrocketing her onto Forbes’ list of the highest paid celebrities under 30.
    Rihanna responded to Heidenreich’s criticism by tweeting a photo of him and writing, “No caption necessary.”
    Be easy Rih Rih! Don’t let that badgirl image F’up your cash flow!!

Share This:

 


Speak on it

Recent Posts
Personal Entry: Candi x VoyageATL Magazine Interview

Personal Entry: Candi x VoyageATL Magazine Interview

06/27/2018  |  1 Comment

06/27/2018

    I was recently contacted by VoyageATL Magazine requesting to interview me for it's Trailblazers: Rewriting the Narrative series. The editorial staff seeks out hidden gems located in Atlanta and the surrounding area.
    It was a pleasure being selected and getting the opportunity to share a little bit of my journey with their readers. Check out a snippet of the interview inside.
more

SHOP NOW: The Addicted Life Releases

SHOP NOW: The Addicted Life Releases “OG Hov Photo Tee” + “Hov Is My OG.” T-Shirts

06/15/2018  |  1 Comment

06/15/2018

    The Addicted Life is still going strong releasing pieces that are "Dope Simplicity." For their latest OG piece, they salute Shawn Carter aka Jay- Z. Jay is an inspiration to us all! The T-Shirts can be worn by both women and men. Fellas rock the Photo tee up with a pair of dope kicks. Ladies can match up the crop or full Tshirt with biker shorts & vans. See more inside.
more

Check Out The Addicted Life's Dope Chick With Ambition Signature Sweatshirt

Check Out The Addicted Life’s Dope Chick With Ambition Signature Sweatshirt

12/28/2017  |  No Comments

12/28/2017

    Street wear Brand The Addicted Life has released crew-neck sweatshirts just in time for the winter season. The signature crew-neck sweatshirt is available in black with the message Dope Chick With Ambition in white lettering. Ladies, stand out in the cold rocking a dope message. Shop the hot item now via www.TheAddictedLife.com
more

ICYMI: Migos x Nicki Minaj x Cardi B  'Motorsport'  (VIDEO)

ICYMI: Migos x Nicki Minaj x Cardi B ‘Motorsport’ (VIDEO)

12/08/2017  |  No Comments

12/08/2017

    The visual for the hot track from Migos ft Nicki Minaj & Cardi B has finally arrived! The ladies look fly, Nicki really killed it with the pink lemonade braids hitting the floor!! Please ladies do NOT head to your local braider requesting this style. Being that 1) its a wig and 2) we don't want to see you in a local Walmart, dragging these inches almost tripping while trying to strut....GIRL!! Anyway! “MotorSport” is the lead single off Migos’ upcoming album Culture II, due in January. Check the video out below.
more