According to the Los Angeles Times ‘Life at My Pain’ consisted of footage shot during one of the Kevin hart’s shows at the Nokia Theater last February. This weekend it was shown in 99 theaters which played in 25 markets including Los Angeles, Dallas and Atlanta.
The film was produced for only $750,000 by Jeff Clanagan, chief executive of the independent production company Codeblack Entertainment, which distributed the movie domestically in AMC Theaters.
A large part of promoting for the film was done by word-of-mouth on social media outlets such as Facebook and Twitter, where Hart has more than 2 million followers. [The power of social media is crazy.] Kevin Hart is very active on twitter. I follow him and saw him send a tweet thanking his fans. He also stated when he saw his numbers he cried and thanked GOD. Amen Brother! Amen. GOD is Great.
“Laugh at My Pain” will expand domestically to 58 additional theaters next weekend.
Congrats to Kevin Hart.
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